Tiger of Sweden

Featured in “The World’s Best Fashion Stores Vol. 1” of Sportswear International Publications, a book covering the most interesting new stores around the world, the Tiger of Sweden concept store convinces with its simplicity and elegance.

Tailors Markus Schwarmann and Hjalmar Nordström founded the company back in 1903 in the Swedish town Uddevalla. Initially a classical menswear brand, it’s now expanded to the Silver Label, a more fashion-forward product with limited distribution, and the Black Label, styled for a slimmer fashion-conscious male.